Kumi Croom

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Kumi got her degree in journalism from San Diego State and actually began her career writing for the 11 o’clock news. After switching to the slightly more lucrative field of advertising, Kumi worked in account services at Young & Rubicam as well as the Attik. At DC, she leads the cross-function teams for the sprawling California Tobacco Control Program account — a job requiring herculean effort and serious juggling skills. Kumi brings expertise in integrated marketing having led result-driven advertising and marketing programs for such world-leading brands as McDonald’s, Mattel, Hilton Hotels, the Los Angeles Dodgers, Toshiba, Chase and Scion. Raised by a family of singers, Kumi can, upon occasion, be persuaded to belt out a tune and a sweeter sound you will never hear.

Surf and sales are up. Way up.

The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.

We’re Big Tobacco’s big problem

A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.

Illenium vs. Opioid Overdose

We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we're proud to be part of the fight.

Informed Humans save lives

DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.

Her name in lights: our Adweek Rising Star

For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.

New face at the helm

Say hello to our new group creative director, Cristián Costa. He’ll be leading the UNDO account, continuing the work we're proud to have done for the California Department of Public Health for over a decade.

Horizon Organic did not come to play

In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.

DC strategy brings home esteemed Jay Chiat Award

Duncan Channon’s "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.

“We’ve changed!” says Big Tobacco

Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.

A new spin on IPA packaging

Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.

A wanderlust-worthy rebrand

Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.

InnovAsian finds balance and big results

A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.

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