Media + Analytics
Big media agency capabilities.
Indie agency service.
Deep media expertise across digital, traditional, search, social and influencer. Analysis, customization and flexibility that holding companies can’t match. Buying and negotiating with our clients’ combined spending power. Over $1B of media placed.
+ The Table™ advanced analytics
Intelligent data infrastructure for real-time campaign performance reporting. Make better decisions faster.
+ DCDesk™
Unparalleled “hands-on-keys” activations for full funnel-objectives. Awareness. Performance. Results.
Can a world-class media and analytics team exist within a creatively-driven agency?
Well it does, and it thrives, actually – thanks for asking. Because the integration of creative, media and analytics is way more powerful for our clients than when those practices are distributed or siloed.
It means that we, too, inspire the team to generate new ideas, explore all of the alternatives, question the possibilities and understand that communication is just another opportunity for creative problem-solving. We partner with creative and strategy throughout the process to share ideas, push the possibilities and make sure every campaign is not just fresh but impactful and effective.
Media planning and buying
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque laoreet imperdiet scelerisque. Donec auctor augue auctor neque molestie dictum. Suspendisse nibh nisl, accumsan ut varius vitae, ultrices ac dolor.
Media strategy
Target audience development
Offline media buying
TV, radio, out of home and print.
Online media buying via the DCDesk™ CTV and online video
Targeted display, paid social, paid search and retail media.
Custom partnerships and activations
Analytics and insights
[This will include mention of and romancing of the Table?]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque laoreet imperdiet scelerisque. Donec auctor augue auctor neque molestie dictum. Suspendisse nibh nisl, accumsan ut varius vitae, ultrices ac dolor.
DCDesk™
Provides unparalleled “hands-on-keys” advertising activations supporting full funnel objectives. Awareness. Performance. Results.
“Having media in-house is a game changer. People tend to think of creativity coming from one department at an agency. But great creative is tightly intertwined with our other areas of expertise. At Duncan Channon, creative leaders share ideas at a much earlier stage of development – and the media team shares creative placements and integrations that inspire new ideas. The work becomes more complete and more nuanced, when all the disciplines feed off each other.”
-
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque laoreet imperdiet scelerisque. Donec auctor augue auctor neque molestie dictum. Suspendisse nibh nisl, accumsan ut varius vitae, ultrices ac dolor.
-
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque laoreet imperdiet scelerisque. Donec auctor augue auctor neque molestie dictum. Suspendisse nibh nisl, accumsan ut varius vitae, ultrices ac dolor.
DC media is officially excellent
At the American Association of Advertising Agencies’ annual conference in LA yesterday, Duncan/Channon took home the O’Toole Award for Media Excellence in the Small Agency category for StubHub.
Solving for data dissonance, DC rolls out Data + Tech Practice
With data as a critical asset for our agency and our clients, DC invests in the launch of a new team and proprietary analytics tool, the Table.™
Illenium vs. Opioid Overdose
We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we’re proud to be part of the fight.
Contact Us
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282