News
From small acorns: Ticket Oak goes nuts
It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C. And it may be that the perils of fame are getting to the booming-voiced bark-wearer, as millions of his fans are sure to notice when a new spot drops on (appropriately enough) April 1.
Along with TV, directed once again by Mike Maguire of Biscuit Filmworks, the fully integrated campaign crosses all media and platforms, with print, out-of-home, homepage takeovers – on ESPN and Sports Illustrated – social media and more, all of it lovingly crafted by D/C.
The “more” involves train wraps and “city domination” media buys around key concert halls in New York, as well as “Venues that Rock,” a content partnership with Rolling Stone, featuring a branded hub page on rollingstone.com where users can read about iconic venues, compete to attend a private concert and find hot local tickets. The Rolling Stone program further includes a mix of editorial and advertorial and culminates with an invitation-only, StubHub-branded show by a notable up-and-coming artist.
The new campaign supports StubHub’s evolution from a site to buy great tickets to a site to discover great events – the platform for big nutty trees helping people have awesome weekends.
View the full case study. See more after the jump.
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We’re Big Tobacco’s big problem
A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.
Illenium vs. Opioid Overdose
We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we're proud to be part of the fight.
Informed Humans save lives
DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.
Her name in lights: our Adweek Rising Star
For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.
New face at the helm
Say hello to our new group creative director, Cristián Costa. He’ll be leading the UNDO account, continuing the work we're proud to have done for the California Department of Public Health for over a decade.
Horizon Organic did not come to play
In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.
DC strategy brings home esteemed Jay Chiat Award
Duncan Channon’s "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.
“We’ve changed!” says Big Tobacco
Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.
A new spin on IPA packaging
Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.
A wanderlust-worthy rebrand
Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.
Kona Big Wave goes even bigger
After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.
InnovAsian finds balance and big results
A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
Contact Us
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282