Tina Montemayor

LinkedIn

Tina’s been a copywriter, media buyer and even dabbled in PR, so she brings a wealth of knowledge and perspective to her job. She understands creative people (she is one) and she understands how to mold and shape a great creative environment for those people to thrive in. Tina led recruiting for crosstown agency Cutwater before we were lucky enough to recruit her ourselves. In addition to making sure we always have a roster of top-flight talent, Tina continues to flex her creative muscle on our events team — and if you haven’t been to one of our events, what are you waiting for? She even helped design our office for optimal awesomeness. What she looks for when hiring: creatives who haven’t made their best work yet. And when she’s not wrangling talent, you can find her wrangling daughters Harper and Liv for a DIY art project or designing her next room.

Informed Humans save lives

DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.

Her name in lights: our Adweek Rising Star

For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.

New face at the helm

Say hello to our new group creative director, Cristián Costa. He’ll be leading the UNDO account, continuing the work we're proud to have done for the California Department of Public Health for over a decade.

Horizon Organic did not come to play

In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.

DC’s strategy team brings home an esteemed Jay Chiat Award

Duncan Channon’s "Nicotine Equals" campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.

“We’ve changed!” says Big Tobacco

Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.

A new spin on IPA packaging

Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.

A wanderlust-worthy rebrand

Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.

Kona Big Wave goes even bigger

After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.

InnovAsian finds balance and big results

A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.

DC appoints first Managing Director, Kumi Croom

A game changer since her arrival six years ago, Kumi will lead account and project management and continue to shape DC’s culture and client relationships.

Empathy over stigma

DC is honored to have been selected by the state of CA to tackle one of the most challenging issues of our generation. And to be covered in AdAge.

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