A new spin on IPA packaging

Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.

Redhook Brewlab

Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.

Formula X for Sephora

The breakthrough website — the first social network built for nail fans — puts the fun in functional.

Blurb

Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.

Hard Rock

Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.

New wine, old bottle

The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.