Formula X for Sephora

D/C tops in fashion & beauty

We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, "outstanding content, visual design and user interface create recurring value for users."

Formula X for Sephora

The breakthrough website — the first social network built for nail fans — puts the fun in functional.

Nailed it: Formula X for Sephora

With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.