Upwork

Upwork

As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.

Upwork is happening today

Oh, it's happening alright: the new campaign for freshly IPO'd Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment.

Hey World! Upwork’s here to help

DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people who are here to roll up collective sleeves and make stuff happen.