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Her name in lights: our Adweek Rising Star.
For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.
New face at the helm
Say hello to our new group creative director, Cristián Costa. He’ll be leading the UNDO account, continuing the work we’re proud to have done for the California Department of Public Health for over a decade.
Horizon Organic did not come to play.
In DC’s new campaign the organic dairy trailblazer takes nutrition as seriously as kids navigating a floor covered in make believe lava. That is to say: very, very seriously.
DC’s strategy team brings home an esteemed Jay Chiat Award
Duncan Channon’s “Nicotine Equals” campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.
“We’ve changed!” says Big Tobacco
Guess what, all? The industry that’s responsible for more death and disease than any other and continues to peddle six trillion cigarettes a year is now your friend. Go figure.
A new spin on IPA packaging
Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.
A wanderlust-worthy rebrand
Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.
Kona Big Wave goes even bigger
After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.
InnovAsian finds balance, and big results.
A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.
DC appoints first Managing Director, Kumi Croom
A game changer since her arrival six years ago, Kumi will lead account and project management and continue to shape DC’s culture and client relationships.
Empathy over stigma
DC is honored to have been selected by the state of CA to tackle one of the most challenging issues of our generation. And to be covered in AdAge.
This Golden Road work isn’t good
People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.
El Secreto esta en el balance
Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.
Drink to the future
Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.
Voyaging past the reef
Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.
Plant-based partnership
After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.
Helping Rosetta spread the word
Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.
Empathy wins
DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.
TikTok campaign breaks records
e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.
Hope and dance for foster kids
Our latest project for SFCASA is a short film featuring a former foster youth who tells his story through dance.
Coachella x Tattooed Chef
DC’s experiential team partnered with Tattooed Chef—bringing the brand’s edgy, purpose-driven ethos to life at Coachella’s 2022 return.
The Little Big Lie
Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth – and bodies – with harmful microplastics.
Foster kids above all
DC’s latest social impact campaign asks adults to ‘Show Up’ for foster kids.
Kona makes the playoffs
After eight great seasons, our winning Dear Mainland campaign makes its NFL playoff debut. Check out the brothers’ latest gameplan for a life well-lived.
Solving for data dissonance, DC rolls out Data + Tech Practice
With data as a critical asset for our agency and our clients, DC invests in the launch of a new team and proprietary analytics tool, the Table.™
Vaccinations, empathy, and equity
The “Let’s get to immunity” campaign, for the California Department of Public Health, counters COVID-19 vaccine hesitancy by meeting people where they are, and rooting every message in empathy and respect.
Eat to the beat with SweeTARTS
Launching today, the SweetBEATS mixer lets fans create musical loops, share them with friends, and enter for a chance to win a one-on-one virtual studio session with pop legend Christina Aguilera.
When the clinic’s a carnival
How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.
Brow besties, IRL
To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.
Catching “Waves” with Kelly Slater
Fresh off an exclusive in Adweek, our latest work for Kona Brewing is ready to make waves all summer long. And this time surfing legend Kelly Slater is along for the ride.
Croom talks director role with Adweek
DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.
Animating anti-smoking
The spots are animated. The struggle is real. True tales of former smokers on the perilous path to quitting.
InnovAsian: The Next Generation
DC is back with seconds of our award-winning, supply-chain-busting InnovAsian Occasion campaign now running on stations across the nation.
Kona Brewing
Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.
Beautyscape in the Bahamas
Created by DCLA for e.l.f., the fifth installment of the award-winning influencer program is now underway in the Bahamas. And garnering more heat than ever.
SweeTARTS’ Be Both is back
After the sweet success of last year’s ‘Be Both’ launch, SweeTARTS is doubling down on the campaign to Gen Z with brand new work in market now — and more to come in 2021.
CBS x Alfred Coffee · Emmy Awards
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
Rakuten
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
StubHub
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
Gap · Dress Normal
Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.
This way to health insurance
Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.
Kettle Brand
The “Stirring the Pot” work celebrates Kettle Brand’s counterculture legacy and all those that zig when others zag.
Redhook Brewlab
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
Flavors Hook Kids
Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.
Upwork
As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.
Nabela Noor for e.l.f.
DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.
Gap
With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.
Universal Orlando
Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
Esurance
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
e.l.f. 2020 Halloween activation
Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.
Covered CA on Adweek’s cover
DC is thrilled to announce that we were awarded the five-year, $400-million Covered CA account. We are resolute in helping at this crucial time when more Californians need coverage than ever.
“They can’t take your ballot”
At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.
Beautyscape influencers launch e.l.f. collection
It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.
Nicotine = Brain Poison = Clio
Our work for CTCP has awakened parents to the teen vaping epidemic and won a slew of awards in the process (not nearly as important, but nice). The latest is that most venerable of ad accolades: the Clio.
SGX NYC · #hairgoals
SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.
Citi · Citigrammers
Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.
e.l.f. Cosmetics · Coachella
e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.
Cotteleer in Campaign US
DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.
Grubhub
While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”
California Tobacco Control Social Smoking
Daily smoking has been on the decline for decades and yet casual smoking is actually on the rise. How do we get at-risk groups to see social smoking for what it is: plain old dangerous, unhealthy smoking.
Cotteleer talks COVID-19 in Adweek
As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.
Udemy
DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.
e.l.f. Cosmetics · Cruelty-free
To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.
e.l.f. Cosmetics · Christian Siriano
Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?
InnovAsian
Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.
40 over 40
Amy Cotteleer was tapped by Campaign US for its annual digital 40 over 40 list. The honor is bestowed upon those at the forefront of digital transformation.
Nicotine: the teen nightmare
Nicotine is a neurotoxin whose changes to the teen brain could be permanent. And that’s what our campaign sets out to communicate.
Charlotte Russe · #CTGIRLSQUAD
Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.
How sweet (and also tart) it is
It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.
Keepin’ it real in HR
HR is about helping real people. The H is for human, remember? So why does so much HR advertising feel so unreal?
Buy stuff, get Steph
Rakuten is back with the latest installment of the “Power of R” campaign, this time featuring a relatively well-known professional basketball player.
A couple locals go national
The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year’s March Madness.
Citi · ThankYou® Premier Card
Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.
Jkissa collab with e.l.f.
Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.
Playing the name game with InnovAsian
These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.
Rakuten makes Grammy debut
The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand and is the introduction of a months-long, DC-led brand overhaul.
Upwork is happening today
Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment.
Citibank · Double Cash
Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.
Pottery Barn
DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.
Universal appeal
Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families.
Shiseido relaunches
What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.
Lagos Fine Jewelry
For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.
The tobacco industry has a kids menu
Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.
Hey World! Upwork’s here to help
DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people who are here to roll up collective sleeves and make stuff happen.
DC in the World Series
As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure.
Not just a health system, a health squad
When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.
New TV and a billboard full of butts
In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.
Ad Age Agency of the Year — again
DC brought home a Small Agency of the Year award for the second year running.
DC dishes up So Delicious
DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.
Anne sounds off on The Drum
Our own ECD Anne Elisco-Lemme is featured in the latest edition of The Drum’s Beyond The Brief with words of wisdom for all you creatives out there looking to make your mark.
Kettle wins Campaign of the Year
For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.
Kona uses social media to get us off social media
Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.
Talking community at SXSW
DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.
Grubhub delivers dose of reality
To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Austin, Texas, with real friends. No actors. No scripts. No sets.
Crunch time for Kettle Brand
At a time when wannabe competitors are trying to get on their natural chip tip, Kettle Brand is answering back with an irreverent new ad campaign. The “Stirring the Pot” work celebrates the brand’s counterculture legacy and all those that zig when others zag.
Retail therapy
Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).
Roller derby, feline affection and John Muir Health
The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen.
Really big small news
We are so thrilled to have been named silver Small Agency of the Year in the west that we’re not even going to try and play it cool.
“Wake Up” wins North American Effie
DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success.
Kona bros offer miracle FOMO cure
The loveable Hawaiian brothers who’ve helped lift Kona Brewing into the top ten of US craft beer are back for the third year of D/C’s “Dear Mainland” campaign.
Campaign of the Year for “Wake Up”
DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.
Vaporware
D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.
DC site takes top Pixel Award
Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.
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Hi, Volta
Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.
Diamond of California is cooking
From TV to digital to print to a partnership with the Cooking Channel and Chef Kelsey Nixon, Diamond of California is serving up a complete creative feast in its first campaign from D/C.
“Turn Down” helps DriveTime turn up
Tina, Tara and the green rescue van are at it again in three new spots for DriveTime — including (if you’re paying attention) one bumpin’ a lil “Turn Down for What.”
Sephora
To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.
Stride Rite embraces the chaos
The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.
Still Blowing Smoke
After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.
California debuts ads to counter e-cigs
Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.
Making up with KVD Beauty
Inspired by KVD Beauty’s tireless support of other makeup artists, the site is deeply collaborative, with products sitting side-by-side with user-generated photos and illustrations.
Better Business Beetle
Definitive facts.
1st-person on the 3%
Last week, The 3% Conference kicked off its third year in San Francisco and Duncan/Channon was not only proud to host their VIP Party at the Tip (see above), but several of us were able to attend and be inspired. A recap of some of our favorite moments are below.
D/C launches site inspired by 3% Conference
Careers in advertising are long and hard. (That’s what she said.) To coincide with this year’s 3% Conference, we launched thatswhat3said.com, a place where women in advertising can give advice to female creatives who are just starting out. Visit the site, share it widely, and add to it.
D/C tops in fashion & beauty
We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.”
Episode II: Return of the Rescue Squad
Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.
Nintendo
We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.
Gotcha! Not at StubHub
At StubHub, the only surprise is at the end of this new commercial. The campaign highlights that scoring good tickets at StubHub couldn’t be easier — or less aggravating — because there are never extra fees.
Tahoe wants to know what team you’re on?
As we all know, the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter. In a new spot and outdoor launching today, longtime D/C client Tahoe South introduces the audience to the fun peeps and fantastic creatures of Team Summer in action at the world’s most beautiful lake.
Dear Mainland
In this integrated campaign for Hawaii’s first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.
For those about to rock, call Ticket Oak
The coolest deciduous dude you’ll ever meet, Ticket Oak always has tickets to the hottest games and concerts, is a member of the Advertising Hall of Fame and, in his off-time, loves to ride a Chestnut mare.
DC media is officially excellent
At the American Association of Advertising Agencies’ annual conference in LA yesterday, Duncan/Channon took home the O’Toole Award for Media Excellence in the Small Agency category for StubHub.
John Muir Health
Women call the shots (no pun) when it comes to family medical decisions. And women are wired to communicate. That’s where the Be Heard campaign started.
In all candor: new John Muir Health ads
The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.
Formula X for Sephora
The breakthrough website — the first social network built for nail fans — puts the fun in functional.
Nailed it: Formula X for Sephora
With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.
DriveTime saves the day
Two hyper-enthusiastic, hopelessly dorky young women in a homemade rescue vehicle are the heroes of the new D/C-created campaign for America’s number-one used car dealer for people with credit issues.
Today’s StubHub news: T.O. gets naked & other abominations
If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you.
Marqeta
It’s a complex story and has to be delivered with authority, concision and style.
Sephora / Marc Jacobs Beauty
When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.
“Well, I think Forbes is weird!” says weirdly defensive tree
As good a story as a big deciduous talking tree could ask for, today’s Forbes article explains that StubHub’s Ticket Oak is an extremely hard worker.
CA says Tahoe South’s just their type
Communication Arts has honored Duncan/Channon in this year’s prestigious Typography Annual for design of the new Tahoe South identity for the Lake Tahoe Visitors Authority.
“I’m a puppet, damnit!” exclaims misunderstood talking tree
People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.
Tahoe South
Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.
From small acorns: Ticket Oak goes nuts
It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C.
Prepare the shark-jumping ramp!
If you are a regular reader of this humble website then it’s entirely possible you’re mumbling to yourself: “Geez Louise, enough with the StubHub Ticket Oak already.”
Blurb
Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.
Blurb finds its own books
A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual.
Ticket Oak eats a fairy!
The Ticket Oak returns with a Halloween surprise for all of you would-be ticketholders and treehuggers.
D/C gets happy
This fall, after galvanizing the British public, the happy egg co. is coming to the US. And, following a pitch, they hired a truly free-range agency – the uncageable Duncan/Channon – to develop a digital brand in the US.
On the plus side: D/C delivers new ID, site for shopping innovator
Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.
Back by popular demand/outrage
Yep, he’s back. After a triumphant premiere this spring the oddly loveable, endearingly terrifying Ticket Oak returns and, this time, he’s doling out primo football tickets.
Be Heard: The Sequel
DC is back for round two of its groundbreaking campaign for respected healthcare brand, John Muir Health. Smashing the mold of standard medical marketing, the “Be Heard” campaign lightheartedly taps into the female target’s need to really be listened to — especially when it comes to their family’s health and well-being.
StubHub goes out on a limb
Great tickets don’t grow on trees. Or do they? Enter The Ticket Oak, the 30-foot centerpiece and star of the latest integrated campaign from StubHub.
D/C exposed in Communication Arts!
Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from its “temple of guanxi” bar, wherein take place lurid lectures on “teledildonics” and concerts known as “Roofies,” to its music label Tip Records, home to the inexplicable Gary Wilson, to its “real account people, media people and planning infrastructure.” Shudder.
Gap “Be Bright”
Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.
Tahoe South goes wild
Is there any advertising more rote and shopworn than winter ski advertising? There’s the requisite photo of some dude who skies better than you ever will leaping from a cornice that’s probably not even in bounds to a slope with more fresh powder than you’ll ever see. Attach bad-ass headline. Ship.
D/C makes a splash with Tahoe rebrand
he Lake Tahoe Visitors Authority, which is tasked with promoting the south side, hired D/C for a complete rebrand. Eight months later, client and agency unveiled the new brand and an entirely new name for the destination — Tahoe South.
Hard Rock
Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.
Gap · 1969 Pico de Gap
Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.
Farrier rolls on: One Show Pencil added to Creative Review, Addy honors
Blurb blast-off
REBRAND 100 redux: this time for Esurance
Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance.
100 Best in Advertising
Graphis magazine has honored D/C’s campaign for Sanita, the original Danish clog, with a gold award in its 2011 “100 Best in Advertising” annual. Founded in Zurich in 1944, Graphis is one of the world’s most influential graphic arts publications. The competition was judged by a prestigious international jury whose US contingent included Rich Silverstein. All of which ain’t exactly chopped liver, a D/C spokesperson was heard to remark.
Bare Escentuals
Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.
Esurance rebrand launches with TV, cinema, interactive, OOH
Seven months in the making, Duncan/Channon’s new work for Esurance, one of the country’s leading car insurers, debuted today all over the damn place.
New wine, old bottle
The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.
CA taps D/C
In a well-deserved tribute to the agency’s interactive team, Duncan/Channon is being honored in this year’s Communications Arts Interactive Annual for the Hard Rock Booth Interactive.
Ship-shape
Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees.
Hygge. Go ahead, you can say it.
The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.
Hard Rock collection collects Webby honors
The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.
Rose Langford
Dunning Duncan/Channon.
What’s going on over there?
Drunk dialing DC.
D/C helps big chicken crow
Booty
Greatest gift ever from the comedy gods.
Larry
This one we never quite figured out.
D/C tops REBRAND 100 for Hard Rock branding, design
To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.
That’s right, upside-down and backwards: Vertigo ID
Hello, Viva
Searching for Viva.
National TV
Well, we did cut this one short.
Happy Thanksgiving
Speaking of gifts from god.
How ya doin’?
Gangster-type just wanted to know.
DriveTime
In a world of no — no approval, no loan, no car — it’s DriveTime to the rescue. Two wildly enthusiastic young women deliver automotive salvation. And 38% more sales.
Diamond of California
Diamond Nuts was stuck. Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was not only to fix the awareness problem, but to justify that premium price.
Contact Us
New business
NOËL JOHNSON
Dir of marketing and client engagement
njohnson@duncanchannon.com
415 306 9237
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282