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Nabela Noor for e.l.f.

DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.

e.l.f. makes products for every eye, lip, and face to inspire customers worldwide to own their beauty. With that in mind, DCLA developed the partnership between e.l.f. Cosmetics and Nabela Noor, who has been a steward in championing inclusivity and diversity. Then launched the new line with a stunning, chic, and highly shareable launch event that was inspired by Nabela’s culture.

  • Nabela Noor poses with her e.l.f. Lipstick as if she is applying it. She's dressed in all pink with gold accessories and full on hair and make-up glam. In the background is greenery with the same gold accents.

Guests were immersed in South Asian traditions with sounds of a sitar player strumming iconic covers, dhol drummers led by the first North American female player and a troupe of Bollywood dancers. Pink tents filled the space and were draped with florals flown in from India that morning. A henna tattoo station and a menu of mango lassis and traditional Bangladeshi treats made sure there was always something to do or taste. The products from Nabela’s collection anchored a lush photo moment that defined the space.

The guest list included high-profile beauty influencers such as Patrick Starr, Mac Daddy, Jackie Aina, Manny MUA, Mariale, and others, with a collective reach of over 40MM. The event and collaboration garnered press coverage from Allure, Refinery29, and Bustle.

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Contact Us

New business

NOËL JOHNSON
Dir of marketing and client engagement
njohnson@duncanchannon.com
415 306 9237

 

Press

ADRIENNE SCORDATO
Director of media relations
press@duncanchannon.com

 

Jobs, creative

TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282

 

Jobs, general

ALLISON BART
Director of people
abart@duncanchannon.com
415 306 9203