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Universal Orlando

Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.

DCLA enlisted the help of 17 popular influencers, including TikTok star Baby Ariel and creator Weston Koury, to create videos about their experiences at Universal Orlando Resort. The 28 videos that were ultimately produced resulted in 40 million impressions for the brand and a second phase has already been ordered.

The secret to the success was giving the influencers free reign to make videos about the things they wanted, in their voice and style. This hands-off approach resulted in content that felt less like an ad campaign and, as such, garnered way more interest, views and shares from the fickle GenZ audience.

Influencer content

https://youtu.be/fYyQVMAS-ko
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Contact Us

New business

AMY COTTELEER
Partner, Chief experience officer
amy@duncanchannon.com

 

Press

ADRIENNE SCORDATO
Director of media relations
press@duncanchannon.com

 

Jobs, creative

TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282

 

Jobs, general

ALLISON BART
Director of people
abart@duncanchannon.com
415 306 9203