Gap · Dress Normal

Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.

Gap “Be Bright”

Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.

Bare Escentuals

Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.