work
A wanderlust-worthy rebrand
Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.
![Cover photo for a story about the Viator’s brand redesign. Included in the image are a barefoot 20-something female-presenting person in a pink tunic and mauve hijab. She’s walking in an empty hall with Middle Eastern architectural details. Also included is an image of a person in a red sari, ornate golden necklace and stack of wrist bangles. The image includes the brand’s new tagline “Hello, adventure](https://www.duncanchannon.com/wp-content/uploads/2023/12/viator-brand-identity-hello-adventure-masthead-2048x1289-1.jpg)
Viator, a TripAdvisor Company lets travelers find and book the best tours and local activities anywhere on the globe. But in the trodden travel category, not enough was separating the brand from the competition. Our team helped identify Viator’s unique advantage: last-minute bookings with generous cancellation policies – allowing travelers to keep their plans loose and feet light.
We translated this idea into a rich visual identity — with a new logo, tagline, a comprehensive design system, and air-tight brand standards to help Viator show up consistently no matter where they go in the world.
Hello, adventure.
![](https://www.duncanchannon.com/wp-content/uploads/2023/12/viator-wall2-2048x1024-1.jpg)
![Overhead shot of a variety of Viator business cards. The shot demonstrates the range of the new Viator color palette and the brand’s new logo. Colors of the palette include gray, teal, periwinkle, salmon, eggplant, turquoise, scarlet and coral.](https://www.duncanchannon.com/wp-content/uploads/2023/12/viator-logo-02.jpg)
![](https://www.duncanchannon.com/wp-content/uploads/2023/10/viator-brandstandards.jpg)
Work + News
![](https://www.duncanchannon.com/wp-content/uploads/2023/12/Golden-Road-Ride-On-4pack-Pale-Ale-FI-600x600-1.gif)
A new spin on IPA packaging
Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.
![Photo image of a young girl diving into the ocean with bubbles framing the bottom right and side of the image. There is another person’s leg with a swimming fin coming out from the bottom right side. A curved headline near the top left in white type reads, “Go dunk yourself.” and the white Outrigger O Icon is at the center bottom.](https://www.duncanchannon.com/wp-content/uploads/2023/01/Outrigger-Resorts-rebrand-grid-1-800x887-1.jpg)
Voyaging past the reef
Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.
![bright, multi-colored background featuring SweeTarts candy as a music equalizer. The SweeTarts logo and SWEET BEATS title sit on the left.](https://www.duncanchannon.com/wp-content/uploads/2021/07/SweetBEATS-ADlob.jpg)
Eat to the beat with SweeTARTS
Launching today, the SweetBEATS mixer lets fans create musical loops, share them with friends, and enter for a chance to win a one-on-one virtual studio session with pop legend Christina Aguilera.
![Action shot of a pink nike shoe as it hits the concrete. The person wearing the shoe is running. A pink Rakuten logo appears above the shoe as if it popped out from her shoe indicating the runner is a Rakuten user.](https://www.duncanchannon.com/wp-content/uploads/2019/02/rakuten-life-to-the-power-of-R-1580x829.jpg)
Rakuten
Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.
![](https://www.duncanchannon.com/wp-content/uploads/2019/11/StubHub-rebrand-sample-comp-04-05-nba.jpg)
StubHub
Even the mild-mannered have something inside that drives them wild. And thanks to StubHub that wild thing is busting out all over.
![A gold beer can with the black and gold designed Brewlab label on a white background. The label is fully rolled out as an image so you can see all the design elements and text that appears on the label. The label is black and the text is gold and white.](https://www.duncanchannon.com/wp-content/uploads/2019/12/Redhook-Brewlab-identity-sq.jpg)
Redhook Brewlab
Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.
![Black and white photo of a group of Golden State Warriors basketball players sitting on the sidelines. They are laughing and poking good fun at each other. The team’s logo is in the top left corner in golden yellow and on the bottom right corner is text that reads “game recognize game” but the second “game” is upside down.](https://www.duncanchannon.com/wp-content/uploads/2018/10/1_Warriors_Game-Recognize-Game_BENCH-OOH_by-Duncan-Channon-1580x790.jpg)
Golden State Warriors
One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?
![](https://www.duncanchannon.com/wp-content/uploads/2013/12/esurance-brand-id-spread-4-1580x1119.jpg)
Esurance
To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.
![](https://www.duncanchannon.com/wp-content/uploads/2020/09/6_VoteFromHome2020_Suppress-This_Print_Embargoed-Until-Sept-8.jpg)
“They can’t take your ballot”
At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.
![Grid image with two images. On the left is the Udemy logo, a burgundy background with a big letter “U” in white. The image on the right is a female presenting person in their twenties. She has several deserts in around her as she is sitting at a table with a slicing knife. She appears to be in mid sentence as if she is demonstrating something on the topic of baking.](https://www.duncanchannon.com/wp-content/uploads/2018/01/Udemy-rebrand-1580x790.jpg)
Udemy
DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.
![](https://www.duncanchannon.com/wp-content/uploads/2016/03/DC_pixel-trophy_WHT.png)
DC site takes top Pixel Award
Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.
![](https://www.duncanchannon.com/wp-content/uploads/2016/01/volta-sf-restaurant-sign-branding.jpg)
Hi, Volta
Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.
![](https://www.duncanchannon.com/wp-content/uploads/2015/07/stride-rite-built-for-childhood-duncan-channon.jpg)
Stride Rite embraces the chaos
The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.
![](https://www.duncanchannon.com/wp-content/uploads/2009/08/ctcp-wake-up-TV-1580x889.jpg)
California debuts ads to counter e-cigs
Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.
![](https://www.duncanchannon.com/wp-content/uploads/2015/02/kvd-beauty-featured-image.webp)
Making up with KVD Beauty
Inspired by KVD Beauty's tireless support of other makeup artists, the site is deeply collaborative, with products sitting side-by-side with user-generated photos and illustrations.
![](https://www.duncanchannon.com/wp-content/uploads/2013/12/Sephora-FormulaX-website-iPad-trending.jpg)
Formula X for Sephora
The breakthrough website — the first social network built for nail fans — puts the fun in functional.
![](https://www.duncanchannon.com/wp-content/uploads/2013/12/marqeta-website-fries.jpg)
Marqeta
It’s a complex story and has to be delivered with authority, concision and style.
![](https://www.duncanchannon.com/wp-content/uploads/2013/09/sephora-marc-jacobs-beauty.jpg)
Sephora / Marc Jacobs Beauty
When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.
![](https://www.duncanchannon.com/wp-content/uploads/2013/05/tahoe-south-logotype.jpg)
CA says Tahoe South’s just their type
Communication Arts has honored Duncan/Channon in this year’s prestigious Typography Annual for design of the new Tahoe South identity for the Lake Tahoe Visitors Authority.
![](https://www.duncanchannon.com/wp-content/uploads/2013/09/duncanchannon-client-tahoe-south2.jpg)
Tahoe South
Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.
![](https://www.duncanchannon.com/wp-content/uploads/2012/11/blurb-find-your-book-campaign-featured-long.jpg)
Blurb
Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.
![](https://www.duncanchannon.com/wp-content/uploads/2012/10/happyegg-news-feature.jpg)
D/C gets happy
This fall, after galvanizing the British public, the happy egg co. is coming to the US. And, following a pitch, they hired a truly free-range agency – the uncageable Duncan/Channon – to develop a digital brand in the US.
![](https://www.duncanchannon.com/wp-content/uploads/2013/09/hard-rock-international-id-1580x1580.jpg)
Hard Rock
Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.
![](https://www.duncanchannon.com/wp-content/uploads/2006/12/farrier-andiron.jpg)
New wine, old bottle
The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.
![](https://www.duncanchannon.com/wp-content/uploads/2013/12/hard-rock-ux-thumb.jpg)
CA taps D/C
In a well-deserved tribute to the agency's interactive team, Duncan/Channon is being honored in this year's Communications Arts Interactive Annual for the Hard Rock Booth Interactive.
![](https://www.duncanchannon.com/wp-content/uploads/2006/12/interasia-brochure-cover.jpg)
Ship-shape
Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees.
Contact Us
New business
NOËL JOHNSON
Dir of marketing and client engagement
njohnson@duncanchannon.com
415 306 9237
Jobs, creative
TINA MONTEMAYOR
Dir of creative talent acquisition + equity
tmontemayor@duncanchannon.com
415 306 9282