Bare Escentuals

To help reach their target audience — the efficient, on-the-go woman — and drive sales, awareness and boutique visits, we designed a 45-city, 28-week mobile tour. Traveling in a fleet of hot pink vans that transformed into mobile beauty salons, the tour required nothing less than military precision while planning the campaign: the skills of a rock-n-roll roadie, the design smarts of a hip decorator, the buzz of a beehive of influencers, and, most essentially, the expertise of a small army of professional makeup artists and brand ambassadors that were able to impart the Bare Escentuals brand essence on our target audience.

The program, with 261 tour days in 33 different states, completed over 40,000 personal makeovers, captured 17,500 new emails, distributed 600,000 coupons and 350,000 samples, and earned over 40 million media and social impressions.